Am

anchorage

Anderson and Sharrock - criticisms of marxism

Ang on audiences

Ang on Dallas

Ang on meaning

anti-formalism (Fish on meaning)

anti-semitism (Nazis)

Aristotle's Model

artificial intelligence

ascenders (typeface design)

Asch - see: conformity

asylum seekers - see : Hall on mugging

ATTITUDES

• attitude change: see Consistency Theory

• resistance to attitude change: see Consistency Theory

• attitudes and perception: see Consistency Theory

• attitudes as predictors of behaviour

• components of attitudes

• Rokeach's study of attitude change

• socialization and the formation of attitudes

measurement of atttudes: see:-

• Fishbein method

• Kelly's personal construct theory

• Likert technique

• Osgood's semantic differential

attribution (of personality characteristics to others)

audiences

• for the various conceptualizations of audiences, see under E for effects research

• for comment intended for A Level Media Studies students, see Steve Baker's Media Studies site

audiences and reception analysis

AUDIENCE RESEARCH FOR THE COMMUNICATION STUDIES PROJECT

• Researching your audience

• Essential data

• Sampling

• Research methods

• Reliability

• Questionnaire design

• Pre-testing

AUDIENCE RESEARCH ORGANIZATIONS

• Broadcasters' Audience Research Board (BARB)

• Gallup

• Mintel

• National Readership Survey (NRS)

• Nielsen

• Target Group Index (TGI)

Organizations which carry out or commission research, but not on behalf of industry, include:

• British Board of Film Classification (BBFC)

• Broadcasting Standards Council (BSC)

authoritarian personality

aversion therapy