E
general introduction
glossary of terms related to effects research
agenda setting
catharsis
consensus
construction of reality
contagion effect - see copycat effect
copycat effect
critical theory
cultural effects
desensitization
deviance
deviance amplification
empiricist tradition
everyday life
hypodermic needle
ideology
knowledge gap
Maletzke's model of the mass media
Marxist approach
moral panic
pluralist view of the mass media
primary definers
recent developments ('New Audience Research' etc.)
reception studies
uses and gratifications research
violence
personality theory
self
personal identity
decentred self