Pa

Packard, Vance: see

• behaviourism

• behaviour modification

• motivation

paradigm & syntagm (semiotics)

Parkin on dominant meaning systems

paralanguage

participant observation

Pavlov, Ivan

PCC (Press Complaints Commission)

Pearson (media group)

Peirce, Charles S

PERCEPTION

• introduction

• perception: hard-wired functions

• perception and culture

• perception: sets

• perception of other people

personal contruct theory (Kelly)

personal identity & media (uses & gratifications

PERSONALITY

• introduction

• humanistic theories

• personality measurement

• psychoanalytic theories

• trait theories

• authoritarian personality (Adorno); see also:

  • John Ray's 'The Old-Fashioned Personality'

  • John Ray's 'Racism - Are Germans Different?'

• personality and perception

• personality - implicit personality theory

• personality and facial expression

• see also: McCann - Team Management Wheel

personal relationships & media (uses & gratifications

persuasion: see

• Hovland

• political propaganda

• persuasion - resistance to

phoneme

physical noise

pleasure principle

pluralist view of the mass media

PREJUDICE

• Adorno: authoritarian personality

• John Ray's 'The Old-Fashioned Personality'

• John Ray's 'Racism - Are Germans Different?'