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Pa

Packard, Vance: see
paradigm & syntagm (semiotics)
Parkin on dominant meaning systems
paralanguage
participant observation
Pavlov, Ivan
PCC (Press Complaints Commission)
Pearson (media group)
Peirce, Charles S
PERCEPTION
personal contruct theory (Kelly)
personal identity & media (uses & gratifications
PERSONALITY
personal relationships & media (uses & gratifications
persuasion: see
phoneme
physical noise
pleasure principle
pluralist view of the mass media
PREJUDICE