Ra

RACISM

• Adorno: authoritarian personality
• John Ray: 'The Old-fashioned Personality' - reappraisal of Adorno's 'authoritarian personality'
• John Ray: 'Racism - Are Germans Different?'

radical (research tradition)

Radio authority

Radway: Reading the Romance

readerly text

reality principle

rebellion (social influence)

RP - received pronunciation: see accent

recency effect

recent developments in mass media research

reception analysis

redundancy

reference groups

Regulation of Investigatory Powers Act

regulation of the media

regulators (nvc)

reinforcement (learning)

Reithian tradition in British broadcasting

RESEARCHING YOUR AUDIENCE (related to Communication Studies project)

• Introduction

• Essential data

• Sampling

• Research methods

• Questionnaire design

• Pre-testing

resistance, semiotic resistance, resistive pleasures: see recent developments in media research

restricted code

reward

Riefenstahl, Leni

Ringelman on social loafing

risky shift

ritualistic and instrumental media use - see section on Uses and Gratifications