Sa

Sapir-Whorf hypothesis

satellite ownership

de Saussure Ferdinand

de Saussure & Semiotics

schema/schemata - see perception of other people

scientific management - see leadership

Schramm's fraction of selection

Schramm on strong media effects

Schramm & Osgood's Model

Schulz on news values

Schultz's old people's home study

Schultz and the need for control

scroungerphobia (Golding on)

self in interpersonal communication

• self - decentred

• self-esteem

• self-image

• self-image maintenance

• personal identity

self-fulfilling prophecy

self-organization

semantics

semantic differential

semantic noise

SEMIOTICS

• Introduction

• Sign

• Signifier/signified

• Arbitrariness of the sign

• Semiotics and culture

• Icons, indexes, symbols

• Paradigm & syntagm

• Denotation and connotation

• Signification

• Criticism

• Structuralism and post-structuralism

semiotic guerrilla warfare - see recent developments in media research

Shannon-Weaver model

Sherif

• autokinetic effect experiment - see: Conformity

• 'Robber's Cave' study - see Conflict

sign - see Semiotics

significant others

signification - see Semiotics

signifier/signified - see Semiotics

Short, Clare MP and pornography

Situationist International

sixth sense

Skinner B F

Skinner box

sleeper effect