 |
 |
 |
Psychology of Communication: social influence
|
|||
|
Psychology of Communication: social influence
|
According to Festinger, Pepitone and Newcomb, who first proposed the notion in 1952, deindividuation, is a feeling in the individual members of a group that they have lost their personal identities, merged into the group or crowd and become, to all intents and purposes, anonymous. This is said to lead to a weakening of the normally felt constraints against impulsive behaviour and an inability to monitor or regulate ones own behaviour.
We are all familiar with examples of this in the audience at a rock concert or football match or the marchers in a political demonstration. Certainly the police who accompany any mass demonstration are not there simply to control the traffic, but also to prevent the public disorder they have learnt to expect from crowds.
This phenomenon is probably related to 'risky shift' and 'diffusion of responsibility'.
Conformity
Diffusion of responsibility
Obedience
Rebellion
Minority influence
Power of social rôles
Conflict resolution
Groups and Teams
Mass Media Effects Research
Political Propaganda and Persuasion
|